MILQ 


INTERACTIVE PACKAGING

Milk is a calcium-packed super-drink, but sometimes kids just won’t drink their milk! This can be very vexing for parents. MilQ noticed that kids always like playing with their food, so it created an interactive milk package that reveals hidden pictures as the kids drink up. Similar to cereal box prizes, different bottles contain different pictures, encouraging kids to collect them all.

Full MilQ case study: here!

Created under the guidance of the lovely Vida Jurcic.

MilQ student project milk bottle three flavours on blue background. Chocolate, strawberry and plain milk.
Milq student project Milk clear bottle showcasing white line work on an empty plastic bottle.
Milq student project flat pattern original flavour. White cartoon line work of cows at an amusement park on a blue background.
Milq student project plain milk, full bottle back-view. Text says "Drink me to find the hidden picture!"
Milq student project three flavours bottle mockup, standing side by side. Featuring chocolate, strawberry and original milk flavours.
Milq student project strawberry flavoured bottle mockup. Pink line work background of cows at an amusement park.
Milq student project chocolate bottle packaging. On the left features the bottle filled and empty, and on the right, the inside illustration of cows enjoying winter sports.

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