BUGBITES

Bugbites introduces to a wider audience the many benefits of including protein-rich crickets into their diets. This fun and friendly campaign tackles head-on the public’s fears about eating bugs while appealing to their sense of greater good by eating sustainability.

Full Bugbites case study: here!

Created under the guidance of the all-knowing Dominique Walker.

CRICKET GRANOLA

Bugbites Cricket Granola student project by Natasha lee, IDEA School of Design
Bugbites Cricket Granola GIF of brand story. Student project by Natasha Lee in the IDEA School of Design.
Bugbites cricket granola orange poster, reading "There's a cricket in my granola!." Student project by Natasha Lee in the IDEA School of Design.
Bugbites Cricket Granola floor guerrilla ad, student project by Natasha Lee, IDEA School of Design.
Bugbites Cricket Granola blue poster reading, "Cricket Protein Crunch, The Bugbites you actually want!" Student project by Natasha Lee in the IDEA School of Design.
Bugbites Cricket Granola blue poster mockup, reading "Cricket, Protein, Crunch." Student project by Natasha Lee, IDEA School of Design.
Bugbites Cricket granola outside guerrilla ad, Vancouver. Student project by Natasha Lee, IDEA School of Design.
Bugbites Cricket Granola Guerrilla street ad reading "Psst! Did you know...? Crickets taste nutty and a bit smokey... Like sunflower seeds!" Student project by Natasha Lee, IDEA School of Design.
Bugbites Cricket Granola website landing page. Headline reads "Bugsized carbon footprint" and contains facts about feed required to produce cow, pig and chicken meat. Student project by Natasha Lee, IDEA School of Desing.